Book Review: Advanced Web Metrics with Google Analytics

Brian Clifton
Advanced Web Metrics with Google Analytics

This is a practical how-to guide to Google Analytics, the most widely used web statistics service. The author did an excellent job covering web analytics basic features and reports as well as explaining more advanced topics:

  1. Backing up data locally
  2. Tracking non-HTML events
  3. Tracking marketing campaigns
  4. Goals and funnels
  5. Segregating data using profile filters and advanced segments
  6. Extending analytics using custom variables
  7. GA integration API

Happy reading!

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