Is it possible to load an swf movie in FireFox without a page refresh?

We are building an Ajax web application, where a user could click on a link to play a flash swf file. In its simplest form, a web page consists of a set of links and a <div/> container where flash videos are played. The important requirement is to avoid a page refresh after the user makes her/his selection.

In IE, this is achieved by setting the movie property of the flash <object/> element. For the same purpose in FireFox, you have the src property of the <embed/> element and the data property of the flash <object/> element. However, they do not seem to do the trick...

Do you have any ideas why? Thank you in advance for your help.

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